Woodfield

Woodfield


Woodfield brings together incredible people from around world who share a desire to explore a deeper connection with themselves, with others and with the earth. To accurately capture the spirit of both the organization and its expansive Muskoka location, Pear lent their design expertise to a six-month collaborative brand exploration – an exceptionally fruitful period that yielded no less than three unique and complete iterations of the Woodfield site.

Services: Strategic Design, Communications Design
Client: Woodfield

The Woodfield brandmark and identity system
Image of three call-to-action panels titled Creative, Conscious and Connected
Image of two men hugging amongst a larger crowd of young adults (upon completion of an outdoor trek)
Capture of the full Woodfield homepage
Capture of the full Woodfield homepage
Capture of the full Woodfield homepage
Capture illustrating the Woodfield site navigation as hidden
Capture illustrating the Woodfield site navigation as displayed
Capture of the full 'The Campus' page from Woodfield website
Capture of the full 'The Campus' page from Woodfield website
Capture of the full 'The Campus' page from Woodfield website
Image of three call-to-action panels titled Creative, Conscious and Connected
Capture of the full 'Our Team' page from Woodfield website
Capture of the full 'Our Team' page from Woodfield website
Capture of the full 'Our Team' page from Woodfield website
Grayscale photo of young adults with their arms raised toward the sky (upon completion of a yoga session)

Identity Design
Alex Viau
Copywriting
Rachael Bell
Jack Liang

Connect

Connect


Whatever you have in mind, we’ve done something comparable. Corporate websites. Digital marketing. Brand identity. Online reports. Product launches. Education programs. Social change campaigns. After 30 years, the list is long.
We’d love to add your project.


connect@pearinteractive.com

Illustration depicting a bridge connecting two opposing doorways